website design templates

Hair straightening treatment.

Hair straightening treatment for the hair of your dreams !

So what is permanent hair straightening or chemical hair straightening?

We use the Matrix Opti smooth system as in our experience this gives the best results & the service is only carried out by an experienced Stylist.
This treatment completely and permanently straightens your hair (until it regrows),  with the additional benefit of keratin for 25% more conditioning.

Who is permanent hair straightening for?

Clients who don't love their curly, frizzy or wavey hair and would like to have it straight. 

Who isn't permanent hair straightening for?

This treatment is not suitable for hair that has been bleached, highlighted or coloured with hair colourant or with henna or damaged hair. This is only suitable for virgin hair. You should not have this treatment if you have a damaged or itchy scalp or any skin allergies. This service is not suitable for afro hair.

So what can I expect?

Frizzy, curly or unruly hair? Gone !
Matrix opti smooth fortifies hair with patented technology to ensure even, predictable results. Hair is left conditioned & protected. Looks beautiful, feels natural & moves like silk. Hair is left soft and pliable.

How long will it last?

It will last for up to 8 months and its not possible to re-do until you have at least 2 inches of regrowth. The service takes approx 3-5 hours in the salon dependent on the length & thickness of your hair.

Are there any other options?

Yes, if you just want your hair to be more manageable, without it being permanently straight, then a Brazilian blow-dry keratin treatment may be more suitable for you.

Dont' worry, we are here to help and advise you and we will only take a booking for any treatment after first meeting you for a full consultation to ensure that all of your questions are answered and that any treatment is the right one for you. We will also be able to confirm the exact price of the service at the consultation, as this is dependent on hair length and thickness. Only if you are happy with everything will we then book you in for the service at a convenient time.

To book your free consultation please use the book online link and select the consultation for permanent straightening. 


36 Gabriel's Hill
Kent ME15 6JJ

Phone: 01622761152
For appointments, please call.


Opening - 

  • Mon      Closed
  • Tue     10am - 6pm
  • Wed    10am - 8:30pm
  • Thur    9am - 8:30pm
  • Fri        9am - 6pm
  • Sat     9am - 5pm
  • Sun        Closed

Find us 

We are in the centre of Maidstone about half way down Gabriel's Hill,  opposite The Golden Boot shoe shop.

Nearest parking 

The Mall (chequers centre) multi storey car park.

Mill Street  pay and display.